Full-Service Amazon Agency Toronto

With over 350 million products featured on Amazon, how does yours get noticed?

Conquer competitors and boost your online sales — with our expert Amazon Advertising services.

Sponsored Products

Showcase your products in front of customers in high visibility areas like search results and product detail pages.

Increase Your Sales

Shoppers are already in the buying mood when they’re on Amazon. Target customers who are ready to make a purchase!

Amazon Advertising Strategy

Audience Research for LinkedIn advertising

Tell Us Your Goals

Do you want to boost your brand? Are you looking to boost more product sales? We’ll steer your Amazon campaign in the right direction.  

Choose the Right Products to Advertise

Great campaigns are based on great products. Our market analysis ensures your product is competitively priced and strategically positioned for maximum exposure.

Detailed reporting and analytics

Writing Product Descriptions That Sell

Words are power. We’ll write product copy that creates strong interest and pushes customers to take action.

Type of Amazon Advertising

Amazon Sponsored Ads

Today’s customers are using Amazon as a price checker as well as a marketplace. This sets up Amazon as the perfect place for new people to discover your products.

Amazon Sponsored Ads reach entirely new customer segments by showing your product at the top, bottom, and far right sections of the search results. Amazon Sponsored ads are highly impactful since they look nearly identical to the search results. 

Use targeted keyword strategies (broad, exact, phrase) to place your product in front of people who are already searching for it!

 

 

Amazon Headline Search Ads

For prime real estate location, go with Amazon Headline Search Ads. These highly visible ads show up at the very top of the search result page. 

Customers will notice these ads since they’re designed to visually stand out from the rest of the search results. 

Elements of an Amazon Headline ad include a branded logo, custom message, and three specific products.   

Amazon Product Display Ads

Yet another way to effectively reach customers are Amazon Product Display ads — which intelligently use shopping interests and complementary and even competitor products to target shoppers.

Amazon Product Display ads show up below search results, customer review pages, near the “Add to Cart” button, and even in Abandoned Cart and Product recommendation emails.

 These ads are best used for specific/niche advertising.

Amazon Native Ads

These ads are designed to be displayed in front of your audience in an unobtrusive way.

Relevant, responsive, and easy to set up, Amazon Native ads blend seamlessly with what users are already interested in.

Amazon Video Ads

Capture new customers with compelling video ads that show the benefits of your product!

Amazon Video ads are an amazing way of connecting your brand message to interested audiences with engaging storytelling and impactful narratives.

Taking You to the Next Level

Reach new audiences

Reach the right audiences

With 3 main types of Amazon ads: Sponsored product ads, headline search ads and product display ads, you can target broad and narrow audiences alike!

Promote your brand services

Promote your brand or products

It’s all about location. Amazon advertising gives you ideal positioning at the search bar, search results, customer reviews, and even personalized emails to get your products in front of the right customers.

Drive more sales for less

Amazon advertising is easier to use than Google AdWords because customers are already in the purchasing phase. 

Amazon Advertising FAQs

What are Amazon sponsored ads?

Amazon Sponsored ads are product ads that operate on a pay-per-click basis. These ads rely on targeted keywords in order to determine which users see them. There are 3 types of keywords that used for manual bidding: phrase, broad and exact. 

What is Amazon's advertising strategy?

Amazon advertising uses a PPC or pay-per-click which means that advertisers don’t pay for ads unless a customer clicks it. 

To determine which advertiser gets to show their ads to customers, Amazon uses an industry-standard bidding system: advertisers set their maximum bid that they’re willing to pay for a click, and those who win the bidding auction have their ads displayed. 

Can I turn off sponsored ads on Amazon?

Customers don’t have the option to turn off Amazon sponsored ads on the Amazon site itself.

However, there are ad blocker browser extensions that users can install that will prevent sponsored ads from displaying. 

Are Amazon ads worth it?

Amazon ads are absolutely worth it because you’re reaching bottom-of-the-funnel customers who are already ready to purchase. This greatly differs from Google’s audience where users may find ads to be obtrusive and are much less motivated to click on them.