Amazon Advertising Strategy
Tell Us Your Goals
Do you want to boost your brand? Are you looking to boost more product sales? We’ll steer your Amazon campaign in the right direction.
Choose the Right Products to Advertise
Great campaigns are based on great products. Our market analysis ensures your product is competitively priced and strategically positioned for maximum exposure.
Writing Product Descriptions That Sell
Words are power. We’ll write product copy that creates strong interest and pushes customers to take action.
Taking You to the Next Level
Reach the right audiences
With 3 main types of Amazon ads: Sponsored product ads, headline search ads and product display ads, you can target broad and narrow audiences alike!
Promote your brand or products
It’s all about location. Amazon advertising gives you ideal positioning at the search bar, search results, customer reviews, and even personalized emails to get your products in front of the right customers.
Drive more sales for less
Amazon advertising is easier to use than Google AdWords because customers are already in the purchasing phase.
Amazon Advertising FAQs
What are Amazon sponsored ads?
Amazon Sponsored ads are product ads that operate on a pay-per-click basis. These ads rely on targeted keywords in order to determine which users see them. There are 3 types of keywords that used for manual bidding: phrase, broad and exact.
What is Amazon's advertising strategy?
Amazon advertising uses a PPC or pay-per-click which means that advertisers don’t pay for ads unless a customer clicks it.
To determine which advertiser gets to show their ads to customers, Amazon uses an industry-standard bidding system: advertisers set their maximum bid that they’re willing to pay for a click, and those who win the bidding auction have their ads displayed.
Can I turn off sponsored ads on Amazon?
Customers don’t have the option to turn off Amazon sponsored ads on the Amazon site itself.
However, there are ad blocker browser extensions that users can install that will prevent sponsored ads from displaying.
Are Amazon ads worth it?
Amazon ads are absolutely worth it because you’re reaching bottom-of-the-funnel customers who are already ready to purchase. This greatly differs from Google’s audience where users may find ads to be obtrusive and are much less motivated to click on them.